Transforming Sanabil Hub into a Modern Innovation Workspace
Published 14 May 2026“At first, we were hesitant due to the tight timeline and the possibility of compromising on work quality, but the outcome was completely the opposite. The team quickly understood the project and captured the essence of the space. No time was wasted, and there was no tension—only openness to feedback and a welcoming attitude toward refinements. They paid attention to the smallest details, treating the project as if it were personal rather than just a commercial one.”
Deema Albaseet
Sector Development – Head of Startup Sanabil Hub
Project Background
Sanabil Hub was designed as more than a functional office environment; it was envisioned as a physical translation of the brand’s DNA into a spatial experience. The project explores how architecture, interior design, furniture, lighting, and materiality can work together to communicate a unified corporate identity while supporting collaboration, innovation, and flexibility within a modern startup ecosystem.
Timeline
2 months
Complete transformation
Location
Riyadh
Saudi Arabia
Area
1470
Square Meters
Before: The Challenge
The challenge was to create a workspace that balanced functionality, brand identity, collaboration, and flexibility while maintaining a refined and timeless aesthetic. The environment needed to reflect the innovative nature of the company while supporting the dynamic workflow of a modern startup ecosystem.
Balancing Functionality & Aesthetics
Creating a workspace that is highly functional for daily operations while maintaining a refined, timeless design language.
Expressing Brand Identity Spatially
Translating the company’s innovative and forward-thinking identity into the physical environment in a clear and meaningful way.
Supporting Collaboration & Flexibility
Designing a dynamic workspace that encourages collaboration and adapts to the fast-paced, evolving needs of a modern startup ecosystem.
“Collaborating on this project was incredibly rewarding—the client’s vision inspired our design team to push creative boundaries while staying true to functional needs.”
Diala Ghemrawi
Lead Designer
Design Journey
The design concept originated directly from the corporate logo analysis, where curved geometries and structured forms became the foundation for the interior language. Every architectural gesture within the space reflects elements extracted from the brand identity, transforming graphic shapes into immersive spatial experiences. The objective was to create an environment where users could intuitively feel the company’s vision through form, texture, movement, and atmosphere.
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Smart Material Choices
The project emphasizes carefully curated material transitions, tactile contrasts, and a refined color palette aligned with the company’s modern vision and mission. Concrete, veneer wood, textured finishes, and soft upholstery materials were combined to create a balanced atmosphere that feels innovative, warm, and human-centered. Each material was selected not only for aesthetics, but also for its contribution to the emotional and experiential quality of the space.
Original
Luxury Veneer Finishes
Refined, high-end aesthetic; higher cost and specific sourcing requirements.
Replaced with
Sculptural Curved Concrete
Raw industrial contrast, bold geometry, and establishes a strong spatial identity as a visual anchor.
Original
Standard High-End Lighting Fixtures
Functional illumination but lacks specific brand storytelling or unique geometric alignment.
Replaced With
Custom Sculptural Chandelier
Directly inspired by logo geometry; transforms graphic forms into a 3D artistic brand statement.
Original
Fixed/Individual Seating Units
Static layout with limited flexibility for different modes of interaction.
Replaced With
Modular Sofa System
Adaptive configurations for brainstorming and informal gatherings; maintains cohesive geometric DNA.
After: The Transformation
Sanabil Hub ultimately delivers a workplace environment that merges architecture, branding, and user experience into one cohesive system. Through form, lighting, furniture, and materiality, the project communicates a strong sense of vision, innovation, and identity, transforming the office into a fully immersive brand experience.
Spaces we delivered
Executive Offices
Private Offices
Open collaborative workspace
x2
Reception & lounge area
with brand-forward design
Kitchenette
and break area for staff
Executive meeting spaces
with modern fixtures
Informal brainstorming zones
for breaks and informal meetings
“This project was especially meaningful to us, Sanabil Studio was one of the first believers in Revie, so the chance to give back through our work was something we didn’t take lightly. From concept to completion, we led the design and build of a space crafted to reflect their identity and ambition, one that makes room for the next generation of founders building from Saudi. We’re proud to support their vision of fostering homegrown innovation, and grateful to them for trusting us with it.”
Ibrahim Abu Khadra
CEO and Co Founder of Revie
Key Achievements
Translated the company logo into a full architectural language
Designed a sculptural curved concrete feature wall
Developed a custom chandelier inspired by the brand identity
Created adaptive modular seating for collaboration and flexibility
Balanced raw industrial finishes with luxury materials
Delivered a cohesive brand-driven workplace experience
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Let us help you create a functional, beautiful environment that aligns with your brand identity and meets your specific needs. Our value engineering approach ensures you get the most from your investment.